Nestled in the quiet north of Europe, a restored 1871 residence with beautiful white columns has been transformed into something wholly unexpected — a sanctuary of mycology, design, and scientific wellness. This is not just a production site. It is ICON DNA’s soul in physical form.

Referred to by Vogue as “the world’s most unique mushroom factory,” the ICON DNA facility is a living system — part laboratory, part atelier — where functional mushrooms are cultivated, extracted, and elevated into biointelligent nutrition.

The 0.01% Uniqueness Standard: Why Origin Matters

Today, a large portion of mushroom supplement ingredients are mass-extracted in facilities where traceability can be difficult to confirm. Much of this supply comes from large-scale producers in China, where sourcing standards and input transparency vary widely.

ICON DNA offers a rare alternative.
We are proud to represent the 0.01% of producers globally who:

• Grow our own Pleurotus eryngii mushrooms in a climate-controlled facility in Northern Europe

• Oversee the entire vertical chain — from substrate to spore, extraction to encapsulation

• Collaborate with leading university scientists to develop our proprietary Microbiome Science Formula™

• Apply a multi-step extraction process designed to retain molecular integrity and potency

• Conduct independent third-party lab testing to verify bioactive compounds such as beta-glucans and vitamin D₂

This is not about market size — it is about scientific control, ethical production, and total traceability.

Purity Must Begin at the Root

Mushrooms are intelligent bioaccumulators. They absorb their environment — nutrients, light, and even contaminants.
That’s why origin cannot be outsourced. And why purity must be cultivated, not claimed.

At ICON DNA, we grow all mushrooms in-house using traceable, food-grade substrates, under strict EU food safety conditions. Our closed-loop system ensures that every step — from dual-extraction to freeze-drying — happens under one roof, with nothing added and nothing unknown.

This is the foundation of our 0.01% Standard:
Only what belongs, nothing that doesn’t.

A Space That Reflects the Product It Creates

This isn’t an industrial plant. It is a place of philosophy — where slowness, sustainability, and beauty are woven into the production process.

From the original arches and plasterwork to the filtered Nordic light, the atmosphere blends historical architecture with modern biotechnology. It is where scientific discipline meets sensory intention — and where supplementation becomes a quiet act of self-respect.

This is what earned the space its name in Vogue:
“The world’s most unique mushroom factory.”

But we simply call it what it is:
The Grand Mycology Factory of Northern Europe.

Science, Responsibility, and Long-Term Vision

ICON DNA is grounded in science that serves well-being, not hype.
Together with researchers from the University of Latvia, we have optimized the delivery and concentration of:

• Immune-supportive beta-glucans

• Naturally occurring vitamin D₂

• Microbiota-nourishing polysaccharides

This work is supported by the Latvian Investment and Development Agency (LIAA), reinforcing our commitment to innovation that is both regenerative and research-driven.

Through the ICON DNA Foundation, we are also helping to advance scientific studies into the role of mushrooms in cognitive health and dementia prevention — a field we believe holds immense promise for future generations.

This Is Supplementation, Reimagined

ICON DNA is not mass-produced. It is cultivated. Curated. Crafted.
A product of design, mycology, and intentional wellness — with a future-oriented mindset rooted in scientific clarity.

Every capsule is:

• Grown, not outsourced

• Verified, not assumed

• Delivered with purpose, not packaging alone

This is where modern preventive science begins.
Where origin is not marketing — but methodology.

Welcome to ICON DNA
The Grand Mycology Factory of Northern Europe