Our Pleurotus eryngii mushrooms are grown in meticulously controlled environments, extracted using cryogenic and dual-phase processes, and preserved to retain the complete integrity of their beta-glucans, amino acids, and bioactive matrix.

We don’t outsource purity. We don’t dilute intention.

What you put into your body

becomes part of your system —

your biology,

your cognition, your rhythm.

That’s why every formula we create begins with this principle: Origin Matters. Because precision begins with knowing exactly where your ingredients come from — and how they were grown. ICON DNA is designed for those who value purity as a form of respect, science as a form of care, and wellness as a long game.

Clean Formulation, European Standards

MÙSH DNA is produced in Northern Europe in a facility that adheres to strict EU food safety and hygiene standards. Our mushrooms are grown on food-grade substrates, and collaborations with academic researchers, including scientists from the University of Latvia inform product formulation.

Where applicable, ingredients are verified through independent third-party laboratory testing for quality, composition, and compliance with EU and international standards.

This is nature — cultivated, calibrated, and delivered with clarity.

Inside the World's Most Unique Mushroom Factory

The Origin Matter - Nurtured with Love -The Grand Mycology Residence of Northern Europe

We cultivate our mushrooms in a controlled, transparent environment and partner with trusted extractors and laboratories to ensure the highest quality and safety. Our scientific collaborations support our products, which undergo third-party testing to confirm the presence ofounds, such as beta-glucans and polysaccharides, beneficial comp key to supporting gut health and immunity.

Surrounded by a centuries-old park of towering, emerald-green trees and tucked away behind the neoclassical columns of a grand 1871 building in Northern Europe lies a marvel no one expects—a cutting-edge mushroom facility redefining the standards of functional nutrition. This is the birthplace of ICON DNA: a place where scientific precision, culinary imagination, and architectural heritage converge.

Where History Meets the Future

Within the stone walls of this restored historical residence, a modern mycological world quietly thrives. Behind its majestic columns, you’ll find pristine colonization chambers, sterile laboratory environments, and meticulously controlled fruiting rooms. The juxtaposition is almost surreal—evidence that true innovation often begins where no one thinks to look.

A Substrate Like No Other

What sets ICON DNA apart begins at the source. While most mushroom producers rely on industrial agricultural waste, our substrate is food-grade, formulated from the purest, traceable ingredients. This foundation not only supports the growth of highly potent Pleurotus eryngii mushrooms—it reflects our deep commitment to integrity and safety in every layer of production.

MYCELIUM: A Culinary Exploration

In the building’s grand hall, we've created MYCELIUM—an immersive, nine-course dining experience that celebrates the beauty and versatility of our mushrooms. Each dish is prepared from our own Pleurotus eryngii, paired with world-class wines selected by a leading global sommelier. Guests are taken on a gastronomic journey across continents, guided by the earthy elegance of the mushroom.

Why Origin Truly Matters: Beyond The 0.01% Unique Exceptional Singularity

A significant share of the global mushroom supplement market is supplied through large-scale extractors based in China, where transparency, origin, and traceability can vary. While this model dominates the industry, it leaves many consumers without clarity on what they're truly ingesting — or how it was produced.

At ICON DNA, we offer a rare alternative.
We are part of the 0.01% of supplement producers worldwide who:

• Grow our own mushrooms in a climate-controlled, clean-environment facility in Northern Europe

• Oversee the entire production chain — from cultivation to extraction to encapsulation

• Collaborate with microbiome scientists and university researchers to develop our Microbiome Science Formula™

• Use proprietary multi-step extraction designed to preserve molecular complexity and potency

• Rely on independent third-party testing to verify the presence and strength of active compounds such as beta-glucans and polysaccharides

This standard is not about scale — it’s about science, origin, and responsibility.

Backed by Science, Grounded in Nature

In partnership with researchers from the University of Latvia, we continue to deepen our understanding of functional fungi. Our work is grounded in science, with an emphasis on transparency, traceable sourcing, and holistic health.

The Soul of ICON DNA

At its core, ICON DNA is more than a product—it’s a philosophy. One that honors the origins of things. One that values clean inputs, thoughtful cultivation, and reverence for both science and nature. And one that understands: when the origin is exceptional, everything that follows can be too.

Important Notes

• This product is not intended to diagnose, treat, cure, or prevent any disease.

• Food supplements should not be used as a substitute for a varied diet and healthy lifestyle.

• Always consult with a healthcare provider before introducing new supplements into your routine, especially if you are pregnant, breastfeeding, or taking medications.